Hi, I am Oguz, a senior product designer in Amsterdam focused on complex services and platforms. I map what is really happening for customers and internal users, then design flows and tools that make their work simpler.

End-to-end UX for a post-purchase journey across 70+ markets, alongside an AI-assisted research engine synthesising 1,000+ customer signals monthly

Turning scattered internal knowledge into a single platform adopted by 1,000+ people across R&D, design, and sales

Designing a location-triggered augmented reality experience that layers forgotten city legends onto real Milan locations

Designing a retail subscription platform from research to live product, now serving 400,000+ people in Belgium

End-to-end UX for a mobile platform where medical trainees and supervisors assess and compare competencies, launched for the University of Zurich

Designing a mobile experience to make blood donation simpler and more motivating, from user research through to final UI