Hi, I'm Oğuz (Oz), a senior product designer based in Amsterdam. I work on complex digital services and platforms used across different markets. I like understanding what's really happening for people, connecting the dots between teams and systems, and designing experiences that make complicated things feel simple.

End-to-end UX for a post-purchase journey across 70+ markets, alongside an AI-assisted research engine synthesising 1,000+ customer signals monthly

Turning scattered internal knowledge into a single platform adopted by 1,000+ people across R&D, design, and sales

Designing a retail subscription platform from research to live product, now serving 400,000+ people in Belgium

Data-dense assessment dashboards and role-based workflows for the University of Zurich

Designing a mobile experience to make blood donation simpler and more motivating, from user research through to final UI

Various sketches spanning multiple years